Google Ranking Factor - Episode 1
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| SEO |
google ranking factors 2019
How Google ranks a site on its search engine results page, There
is no end to our curiosity about it. Because
Google never reveals anything about its ranking factors (Google Ranking
Factors). All of us who work with SEO
know about this mysterious world as a result of research.
So let's enter today in this Mysterious World of Google and
Try to find out what Kiva Gives a site at Google rank. What are some of the
things Google sees?
Welcome everyone to my article today, where I am going to
discuss the Google ranking factor. And more importantly, this article will be
published in a few episodes with Google's ranking factor.
Let's get started…….
We all know that Google's ranking factor is one of the most
complex topics in the online world. There was a time when SEO meant only Meta
Tag and Backlink. Not too long ago, when backlinking from Keyword Stuffing and
Irrelevant sites, it was very easy to rank a site/page.
Coming up with Google's Hummingbird algorithm update in September
2013 was like an earthquake for the SEO industry. You may be aware of how much
this Hummingbird update relates to Google's search results page. From then on,
BlackHat Technique becomes more difficult than ever to rank the site with SEO.
The main purpose of the Hummingbird Algorithm was to give
more importance to how relevant the page was to search keywords before ranking
a page on a Google search engine result page. How many times has the specified
keyword been used in this page previously seen? But no matter how many times
the Hummingbird keyword has been used, how important it is to the context of
the page.
Google's main ranking factors depend mainly on 10 factors. There
are some minor ranking factors beyond that, but these are considered to be more
important ranking factors.
1.
Domain Ranking Factor
2.
Webpage Factor
3.
Website Factor
4.
Backlinks Factor
5.
User Interaction
6.
Special Algorithm Rules
7.
Social Signal
8.
Brand Signal
9.
On-site Web Spam Factor
10.
Off-page web spam Factor
Domain Ranking
Factor
#Age of the Domain:
It is a common question whether the age of the domain plays any role in the ranking. There
are different types of doctrines,
However,
many SEO specialists feel that the new domain gives better results than the old
domain ranking.
Accordingly,
as your domain ages, your ranking maturity increases as well. However, this
does not mean that you will always use the expired or expired domain. There are
many things to consider when using an expired domain, especially its backlink
profile.
#Top Level Domain:
There is
also a lot of talk about the top-level domain (TLD) and the second-level domain
(SLD). Here, too, people say that it is easier to rank a top-level domain than
a second-level domain. I also personally always favor the top-level domain.
These are generally
referred to as Top Level Domain:
 |
| Top-level Domain |
#Exact match domain:
Exact match
domain (EMD) is the domain of the main keyword you want to work with. Suppose you want to rank for this
keyword Food and you get the domain Food.com, this is Exact Match Domain. Exact
match domain is somewhat positive in the search result. However, content quality
plays a big role here.
#Public
WhoIs vs. Private WhoIs:
You can hide
information about who is registered as a domain car through WhoIs Guard.
Whois data private or hidden in the domain means you are
trying to hide something. That is why it is best practice to keep the Whois
data private without having to make it public.
# Spammer WhoIs
Owner:
If Google
traces a domain owner as a spammer, then it has
the same effect on the remaining domains in Ownership.
# Country-code
top-level domain:
This domain is
prefixed in a country/area search result when a country code Top Level Domain
(ccTLD) is specified. An example of ccTLD is: .com.bd domain.
Page-Level Factor
# Use
Keyword in Title:
This is a very the common factor, the keyword you want to rank in must have that keyword. This is
one of the most important ranking signals of On-Page SEO.
# The keyword at
the beginning of the title:
Following an
experiment with the popular SEO tool MOZ, they formally stated, the keywords used at the beginning of the title perform
better on the search result than the keywords given in the middle or end of the
title.
# Meta descriptions / Meta tags:
Although
Google does not consider Meta descriptions a direct ranking factor. Then there
are some of the Meta descriptions in the search results but the value. In
particular, it helps increase your site's CTR (Click through Rate).
# Using the H1 Tag Keyword:
H1 tag is the
second title tag. If Google considers the title of your website as the main
ranking factor, then the H1 tag can be called as a secondary ranking factor.
But keep in mind, it's not okay to use more than 1 H1 tag
on a page / post.
# Long content:
Length of
content rank plays a very important role in getting it. Because Google always
wants to give the user accurate and more information at the same time. So if your content is small then ranking can
be difficult. Backlink Founder Brain Dean said after research on about
100,000 Google pages, the average length of the first page of Google 7th page
was 5 word +
# Keyword density:
Keyword
Density is the percentage of Maine keywords (keywords you want to rank) as a
percentage of the entire article. However, you have to be very careful about
keyword density. Because keyword density is very low, such as it is difficult
to rank, keyword density is higher than the chance of penalty on
Google.
# Latent Semantic Indexing (LSI) Keyword:
As we have seen above, if the content has a high keyword density, then Google may look bad and penalize it. As we have seen above, if the content has a high keyword density, then Google may look bad and penalize it. An excellent solution, in
this case, might be the Latent Semantic Indexing (LSI) keyword, the LSI keyword
means the relative use of the Maine keyword in a term article.
For example,
if your keyword is "Keyword research tool", then its LSI might be
"Best Keyword tools", "Google keyword planner tool", "google
keyword research tool" etc. If you can't find the LSI keyword yourself,
there is one tool you can use called LSIGraph.
# Page Loading Speed:
Loading speed
is considered an important ranking factor in Google or Bing 2 search engines.
If the pages on your site take longer to load, then it is detrimental to your
site. Normally a page should load in 4-5 seconds.
# Duplicate content:
There were
times when websites were ranked as spamming or on the Black Hat Way. At that
time, since Google did not use the same rank brain or artificial intelligence
terms as it is now, it often ranks duplicate content. If you have duplicate
content on your website, this is a big negative sign in the eyes of Google and
you can get a site penalty anytime for this duplicate content. Therefore, before uploading the content on the site, you
should check the content thoroughly with a plagiarism checker.
Wow! What a beautiful list of information. Too much. A good thing is how much I’ve learned from this. It’s that good!. Could you share your review on! how click through rate impacts your google ranking
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